I fly in, find the true problems, improve everything I can, make the magic happen, sing a few songs, and fly away to the next project or I can stick around! Conduct a personal brand audit. 2. When people describe their brand, they typically identify a word that falls into one of these three categories: Under Expertise, descriptors used include competent, talented, productive and strategic. The characteristics of a resourceful Innovation is in my bloodI seek to find ways to adapt when needed and disrupt when possible. Thats why you get a summary and an entire about section on LinkedIn to craft a personal brand statement. So they end up sounding like everyone else. Showcasing your work experience and education puts you in a position to be hired for a job or move on to the next round of the interview process. Motivated 3. It will make you memorable, and help your end goal tremendously. These statements are typically between one and two sentences and should be attention-grabbing, compelling and memorable. I consider myself to be driven because I'm always working toward a new goal and refuse to give up if met with any obstacles. Sadly, some people don't know who they are. also lean in on the personal growth you have achieved by being collaborative. In order to be effective, it needs to stay current. Your brand personality is essentially how you speak to your people across your different platforms and media, and having some core traits is helpful for you to always refer back to. I am motivated by a desire to help and empower others. I am straightforward and reliable, and I support others with compassion. If they also used similar words to describe your freelance personal brand, then you're already on the right track. And sharing about her rockstar results and tattoo-wearing shows off her fun personality, too! Personal branding is important, but not that many people can tell you how to express that in one or two sentences. I am a determined and resilient individual who is always eager to learn and evolve. Then I figured out why. 8. The big picture of the business, the intricate details of the solution at hand, and key stepping stones of the process are collective aspects of the work you do. Aaron Ward is an entrepreneur whose passion is to help creators create and sell digital products online. He uses language that anyone could understand and highlights how he has unique knowledge that he uses to help and teach people. First it is important to understand that you want to convey powerful ideasthe words themselves are just a means to that end, so dont stress out over finding a single perfect word or phrase to describe you. The most powerful words in your profile are your descriptors. It's you. Successful companies today see the value of investing in employees personal brands and are using tools to help their teams develop those skills. Usage as a brand word: When bold is used as a brand word, it conveys striking attributes of the product as being . Youll notice there is a diverse set of words in this category but they all point to what people can count on when they work with this individual, their expertise. Ive run an Emmy award winning motion design/brand consultancy for over 23 years. Frankly, it can make all the difference in short-term job searches as well. Positive 4. aristocratic or having or showing fine personal qualities or high moral principles and ideals. Personal brand statements are brief statements that summarize what you do, why you do it and what differentiates you from others in your field. While you wont have that challenge, you should be inspired by his precision. Stephen Hawking really has to work to communicate, yet hes one of the most influential scientists in history. (Determined)- Always to go after what I want in life, achieve my goals and be successful, professionally and personally. This button displays the currently selected search type. Use the personal branding statement examples below for inspiration when coming up with your own. Next up is the builder of things and communities, pictured anonymously below. So what about your brand? Whether the company is going through tumultuous financial times or big changes in leadership, the ability to adapt to a sudden change and remain adaptable to that change is an important skill to have. As an individual, you have values and virtues, just as organizations do. I work with creative women who have a . They see you as organized. How did you come up with this methodology? The category was Outdoor Clothing. I never imagined how this question would resonate with people. Unambiguous. During a recent keynote talk on leader communication, I asked the audience to write down three adjectives that others would use to describe them. about your character and credibility. One that when people hear it, they know who it is. Your post has given me clarity to define my personal brand statement. Narrow it down to three words that align with your personal brand and the organization Look at your adjective list and organization research. Taking your personal brand statement and making it easily found will help share what youre all about, even if someone doesnt have a lot of time to look at your profile. Choosing the right personal brand words is one of the most effective methods for doing this. Happy personal branding and finding your ONE word that communicates your value! For what it's worth, my one word might be capturing the spirit of yours--"Elevation." They are the words that you want people to associate with you and your brand. speak volumes about you as a leader, professional, and individual when it comes Consider Your Brand As An Agent. 60 adjectives to help describe your brand's personality Home About Services Portfolio The Brand Room shop Freebies VIP Design Days membership Blog Testimonials Contact More Intuitive, story-driven graphic design and brand strategy Upscale your business + reach more customers with a luxurious, thoughtful brand identity. She establishes herself as an expert on Twitter and someone that cares about being a teacher and coach for others. They are used to communicate what an individual is all about, and what they bring to the table. For example, take a look at this person who calls themselves an influencer of change.. No matter your career path, you want to be able to do the same. They have to think analytically when it comes the legal framework, but also balance business strategy and organizational impact when making decisions. Debbie Levitt uses a reference point that a lot of people would immediately understand Disneys Mary Poppins to tell the story of what she does and how she does it. Your brand mantra should communicate clearly who you are, it should be simple and memorable, and it should feel inspiring to you. Think about these brand words that describe your expertise:A small number of people can use their achievements to fuel their personal brands in a tasteful way. Activity 1.1 Write four words to describe your ideal self-concept (personal brand). Whats going to help you the most here is a solid personal brand statement and a good conversation or impression afterwords. Words can't create a personal brand for you, but they can definitely support it. Whenever I work with clients to develop their personal (These three words, like The Beatles, are most effective when united.) I already have my own company, so I'm not looking to impress employers, but my business partner and I are always looking to stand out amongst competing labels. Take your values and goals and wear them on your sleeve (or your personal brand statement). Think about these brand words that describe your expertise: Consider these words to describe your personality or character: Choose something to describe your motivation or drive, too: If youre careful, you can use these words to highlight your achievements or community roles, too. So if youre ready to take your personal brand up a notch (or two), keep these powerful words in mind! Its especially true if the goal is to implement pharmaceutical management in your business. To find the one word to describe yourself make sure you thoroughly read through your resume and choose a quality it supports. The best personal brand statement examples are intimately tied in with the focus of the person who crafted it. If you aren't getting the callbacks you'd hoped for, then this is for you (and it's free). business. You want to be approachable and interested, but realize that most actions are not taken on the initial day of contact. Even though you want it to stand out, remember that using excessively large or technical words may alienate your audience. Positive 4 . A la mode means "in style" or "trendy". These personal branding statements have absolutely nailed it and are compelling, engaging, and extremely effective. This three-pronged approach - one by the way that Apple embraces and uses to explain its brand harmony - represents the most effective way to communicate your personal brand. Once again its an example of what not to say about yourself. Consider how you have had to come up with Plan Your personal brand is how you promote yourself. Patagonia. It can't be more or less than 3. If you have trouble brainstorming personal skills, ask close friends or co-workers what they think your strengths are. . Save my name, email, and website in this browser for the next time I comment. It's about having your own voice. You can leverage your ethics and strong moral compass to show how It sums up your experience, your skills, and your passion so that people can easily understand who you are and what you offer. You might even want to, speak with a personal branding consultant. If my brand was a person, they would be described as __________, __________, and _______. Instead, highlight words that represent your personal, authentic brand. Contact us and let's discuss your ideas! I strive to improve myself and those around me, and I am always looking for ways to grow. He doesnt use buzzwords. Its important to not confuse your messaging with your personal branding. Picture Credits: Nike. Personal branding is a very important step in the job search process. Troy Sandidge takes personal branding to another level by actually trademarking his own brand alias The Strategy Hacker! Excellent post !! Active Adventurous Ambitious Approachable Bohemian Bold Brave Bright Bubbly Calm Candid Carefree Casual Charming Cheerful Classic Collaborative Colorful Cool Cozy Crafty Cultured Daring Delicate Down to Earth Dynamic Edgy Elegant Fearless Fun and even prospective clients. Its important to have a professional philosophy and solid professional track record. Its more advanced to focus on the first three aspects of your personal brand: skills, personality, and motivation. We expect that with correspondence with a bank, not a person. thinking and good judgment in times of stress. The best way to describe my personal style is: Simple, timeless and relatable. Describe yourself with professional words that are appropriate to use in relevant settings. Ensure that the words you choose are genuine and reflect yourself accurately. Companies are always changing, and growth is part of the process in any company (from start-ups to even those on the verge of an IPO). Having a professional philosophy and a solid professional track record are more effective than calling yourself results-oriented or something similarly canned. Having that alter-ego, almost like a superhero, is a great example of how to establish expertise while showing off his creative and entrepreneurial skills. Some rules: Each cannot exceed 3 words. Dont try and shoehorn your statement into a format that doesnt work for you. You can practice this easily. Youre a builder of communities with your weekly newsletter, really? It's fascinating to see the variety of words each of you has chosen. Time and time again we see people spend hours crafting and refining their personal brand statement, only for them to just put it on their website. Having a short brand statement means that you will be able to market yourself quickly whenever a chance for networking arises (on the subway, for instance). These adjectives describe my personality: I am a culture champion, creator, and teacher. We all want to level up in life. You might even want to speak with a personal branding consultant to strike the right balance. Our next featured user is the Builder of Things and Communities, who is pictured below. Keep reading to see 10 creative personal brand statement examples to inspire you and learn tips to craft your own. As a product manager I have to wear different hats every day and I excel at working cross-functionally. Your email address will not be published. footprint or even at an interview to a prospective new employer. In the end, its not the exercise of boiling this down to ONE word, its about gaining clarity around your point of differentiation; who you are, what you stand for and where you add value. As a solopreneur and owner of, career; life lessons; performance; personal growth. With that in mind, consider describing yourself with words that correlate to these four aspects to help build your personal brand: Only a small number of people can legitimately use their achievements to fuel their personal brandstastefully, anyway. Your personal brand is one of your most important career development assets. My experience and feedback has taught me that I bring value to the teams I work with because: I speak geek, marketer, designer, salesperson, client, data whisperer and at some point I tried to learn Shriiwook (Ive always wanted to understand Chewbacca like Han did). We have it front and center. Your personal brand should highlight your strengths, establish a reputation, build trust, and communicate the unique attributes that you bring to your current (or desired) industry. Jot down your favorites and then narrow them down to your top 3-5. . VA. It can make a significant difference in short-term job searches. In life (as distinct from branding), the three most used and most powerful words are, "I love you." Together, they are definitive. You dont want to come across as inauthentic or self-serving, so use them sparingly. You can use descriptive words in your headline to give people an idea of what youre all about just make sure theyre honest! 3. The title Worlds Best Boss is a pretty big claim, and I dont think anyone is qualified to make that claim. 3. She expresses her excitement for the brands that she has worked for and establishes herself as an employee advocate. He was thrilled! Other people tend to struggle coming up with just ONE word. And no matter what type of resume you're writing, a short resume profile at the top can be a great way to make an elevator pitch that you're the right candidate for the job. First, understand that the words you use are just a means to convey powerful ideas. A solid personal brand statement example would be: I help your brand gain visibility online.. Glad you enjoyed the post and thank you for sharing your post with our readers to add more suggestions. There are no two ways about it. What I mean by this is what people uniquely think of when they think of you. The statement of your brand should be something that others can remember easily since you need to be able to use it whenever a networking opportunity arises (baseball game, elevator, social function, etc). Here are some adjectives/characteristics to get you started on crafting your brand personality.
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